Ben Prater: Changing Our Perspective
By: JaneCameron Williamson Ben Prater On the 12th day of July, 2013 Ben Prater came to talk to the participants about developing a strategy to better understand a conservation project. He had a great system of thinking. He taught us the main 5 steps: Identify the issue. Consider your stakeholders. Set your SMART goals. Develop a strategy. He said long term goals are better and a S.M.A.R.T. goal stood for: Specific, Measurable, Attainable, Relevant, and Timely. Some social strategies he talked about were: Information/Education, Social Marketing, and Regulation. Also he talked about conceptual lenses we use to understand something such as; urgency lens, building block lens, advocacy lens, feasibility lens, commitment lens, and impact lens. He was very fun to listen to and had quotes all throughout his presentation. One that I enjoyed was from John Naisbitt: "We are drowning in information, while starving for wisdom."